Online dating in the UK had moved from being a niche activity to a part of everyday life.
It is enjoyed daily by millions and is the largest single source of new relationships.
We realise that there are a number of businesses with a direct interest in online dating but who do not themselves run services.
We will be looking to extend a form of membership to hardware and software businesses, financial, other professional service firms and search and social network providers as well as partners of white label businesses.
Leading brands and a number of niche providers have come on board including businesses offering online dating solely on mobile divides though new Apps.
The ODA is keen to grow further in order to maximise the coverage of the Code and the protections it offers and to strengthen our voice with Government and others.
Industry and Consumer Guidance Alongside the Code we have produced a first set of guidance for the public on how to enjoy services safely and what to do in the event of difficulties.
This builds on first meetings with consumer and other groups.
They accounted for a significant proportion of the UK market but by no means all of it.
The ODA aims to pre-empt and prevent problems by testing members against our Code of Practice before they can come into membership – and afterwards.